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London, UK – Burberry, the iconic British luxury brand, has made history as the first fashion house to launch its own dedicated channel on Apple Music. This groundbreaking collaboration marks a significant milestone in the intersection of fashion and music, offering a unique platform for Burberry to engage with its global audience through a curated musical experience.
The Burberry Apple Music Channel will feature exclusive playlists, interviews with artists, and live performances, all carefully selected to reflect the brand’s distinctive aesthetic and cultural influence. Burberry has long been associated with the arts, particularly music, having supported emerging British artists and hosted live performances as part of its fashion shows.
“We are thrilled to partner with Apple Music in this innovative venture,” said Jonathan Akeroyd, CEO of Burberry. “Music has always been at the heart of Burberry’s brand identity, and this channel allows us to bring our passion for music to a wider audience, creating a deeper connection with our customers.”
The channel’s launch is expected to attract fashion enthusiasts and music lovers alike, offering a seamless blend of style and sound. With the integration of exclusive content and the potential for real-time interaction, Burberry continues to push the boundaries of digital innovation in the luxury sector.
Burberry’s Apple Music Channel is now live and available to all Apple Music subscribers. The launch sets a new precedent for how luxury brands can leverage digital platforms to create immersive, multi-sensory experiences that resonate with the modern consumer.
About Burberry
Founded in 1856, Burberry is a global luxury brand known for its distinctive British heritage and iconic trench coats. The brand is renowned for its innovative designs, commitment to craftsmanship, and leadership in digital innovation.
About Apple Music
Apple Music is a global streaming service that offers over 100 million songs, curated playlists, and exclusive content. It is available in over 167 countries and is integrated with the Apple ecosystem, including iPhone, iPad, Apple Watch, and more.